AI Tools for Marketing, writing, design, video, chatbots and productivity.
Credit's Picture; Itx Musalunes, 7 de agosto de 2023
martes, 2 de febrero de 2021
10 Things COVID-19 Will Change in Digital Commerce, by Gartner
Credits and full article:https://gtnr.it/2MRRCoA
- Health consciousness: Customers have become more conscious about their health and safety, leading to changes in their consumption behavior in both their personal life and their work. One obvious change is the increasing popularity of contactless commerce, which enables end-to-end contactless self-service.
- Effective engagement: Customers want to have more effective communications with products and service providers (where in-person meetings may not be possible) — enabling productive and efficient buying processes and decisions. This has led to the emergence of live commerce, where live video streaming is used to demonstrate products and interact with customers in real time. It has also led to a resurgence of visual configuration and B2B consumerization — supporting more effective selling over digital channels.
- Anytime, anywhere gratification: Customers want to enjoy life’s experiences even when they cannot visit a destination in person. They want to have similar experiences from the comfort of their homes. This desire has driven the emergence of experience commerce, where there is a convergence of the physical and digital worlds to deliver a specified experience. Such experiences may be used for education, hospitality, tourism or entertainment and can take place at the customer’s chosen location.
- Growth and resilience: Organizations want to grow digital revenue and be more resistant to future disruptions with some customer lock-in effect. Lights-off commerce allows organizations or consumers to automate purchases using subscription and autoreplenishment. Organizations can also move into enterprise marketplaces and generate revenue by facilitating transactions among third-party sellers.
- Flexibility and agility: Organizations need to have unified commerce to sell to, fulfill from, deliver to and serve across all channels. This increases business agility and resilience. They also need a more modular architecture that allows them the flexibility to incorporate new customer experiences and technical capabilities. They also need configurable business experience to enable efficient commerce operations.
viernes, 6 de noviembre de 2020
Voice Marketing. Future of marketing is here.
Credits: Ana.net http://marketingfutures.ana.net/voice
WHAT IS VOICE MARKETING?
Voice marketing is an emerging practice that harnesses the capabilities of AI-powered, natural-language-processing technology embedded within smart speakers and smartphones. The practice of voice marketing encompasses voice search, voice-enabled product innovation, and virtual assistants like Siri or Alexa. Voice marketing provides a new channel for brands to interact with consumers
HOW CAN IT HELP YOUR BUSINESS?
Voice marketing can help your brand differentiate itself from competitors and build stronger relationships with consumers by offering superior, voice-enabled interactions. Brand leaders who leverage voice marketing best practices can retain or strengthen their leadership positions. Conversely, challenger brands can use their understanding of voice algorithms to occupy the first position in voice search results, gaining share against the brand leader.
jueves, 19 de marzo de 2020
Digital Customer Journey Mapping
By Heather Mylan-Mains
Think Digital
- Are they interested in learning more?
- Are they confused?
- How are they feeling?
- Are they excited to learn more?
- Are they frustrated?
- Does the ad text, colors or picture evoke an emotional response to entice them to continue the journey you want them to?
- Are they so confused they give up and abandon the journey?
- What do they expect?
- Do they expect to learn about the product?
- Will they go directly to purchase?
- How many clicks will they have before they can learn more?
- What opportunities do you have to show that customer different products to understand more things?
- What related products would they benefit from?
Map Components
- Personas
- Touchpoints
- Actions
- Thinking
- Feeling
- Expectations
- Opportunities
Personas
Touchpoints
Actions and Key Activities
Thinking and Feeling
Expectations
Opportunities
Become the Customer
miércoles, 29 de enero de 2020
7 Essential Marketing Automation Trends 2020
1. Customer Data Platforms
2. Automated Paid Ad Campaigns
3. Chatbots
4. AI-Powered SEO and Content Marketing
5. Automated Data Science
6. Cross Channel Personalization
7. Automated Multi-Channel Attribution
Over to You
Author Bio
lunes, 16 de diciembre de 2019
Ai will be everywhere in 2020
Top Artificial Intelligence (AI) Predictions For 2020 From IDC and Forrester
lunes, 9 de diciembre de 2019
Ai predictions in the Customer Journey, Marketing Automation, Data Driven Marketing & Personalisation are keys for a successful 2020 strategic plan
"Ultimate marketing automation usage statistic:
On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2019)
These numbers will keep on changing, almost every day. So I will update them regularly.
I last updated in Dec 2019
Ultimate marketing automation usage statistic
On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2019) (Tweet this)
1. Adoption and MarketGrowth of Marketing Automation
2. Benefits and Goals of Marketing Automation
3. Marketing Automation Results
4. Barriers to adoption of Marketing Automation
5. Top Reasons for purchasing Marketing Automation
6. Use of Marketing Automation
7. Historical Marketing Automation stats (2014 and before)