As the online audience shifts from desktop to the mobile web, we’ve seen
incredible growth in the volume of mobile search queries. Over the past
two years, Google's mobile search traffic has grown fivefold. And this
year alone Google mobile search volumes have doubled in Latin America
and South East Asia.
To help advertisers connect with users in fast developing mobile markets,
we are extending WAP ad support on Google Search to 15 new countries.
While we are working to drive mobile innovation in countries with a strong
high-end device presence, we’ve also developed optimized ad formats for
feature-phone-dominant markets. WAP-based mobile ads are an effective
way to reach customers who are located in regions with high feature
phone usage. In addition, advertisers find WAP ads to be particularly
useful in expanding the magnitude of their mobile campaigns and in
delivering powerful mobile calls to action. If you’d like to create a WAP
mobile ad, please visit our Help Center for instructions.
Posted by Chrix Finne, Product Manager, Google Mobile Ads
