lunes, 9 de diciembre de 2019

Ai predictions in the Customer Journey, Marketing Automation, Data Driven Marketing & Personalisation are keys for a successful 2020 strategic plan

Credit. https://www.emailmonday.com/marketing-automation-statistics-overview/

"Ultimate marketing automation usage statistic:
On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2019)
The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.
Feel free to share some stats, a link back to this article is appreciated.
These numbers will keep on changing, almost every day. So I will update them regularly.
I last updated in Dec 2019

Ultimate marketing automation usage statistic

The ultimate marketing automation usage statistic, this is all you really need:
Ultimate marketing automation usage statistic:
On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2019) (Tweet this)

Adoption and MarketGrowth of Marketing Automation

The US Marketing Automation Software industry is a $6.1B market in 2019, growing 20%+ annually – SharpSpring “Investor Presentation Jan 2019” (2019)
marketing automation usage
75% of marketers say they currently use at least one type of marketing automation tools. Making automation tools accepted by most marketers. – Social Media Today “State of Marketing Automation Survey Report” (2019)
67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017)
With 48% of Marketers using Marketing automation it is one of the 4 most popular methods to create personalized customer experiences. – House of Marketing “Yearly Marketing Survey 2019” (2019)
personalised experiences marketing automation methods stats
Marketers limit their personalization efforts to A/B testing (50%), customer journey mapping (49%), Marketing automation (48%) and Data-driven Marketing (47%). Hyperpersonalized technologies such as AI (8%) and predictive analysis (12%) remain almost untouched. – House of Marketing “Yearly Marketing Survey 2019” (2019)
35,2 % of the respondents said they currently utilize marketing automation. 64,8 % answered that marketing automation isn’t being used yet by their company. – Liana Technologies “The Benefits and Challenges of Marketing Automation” (2017)
Nine out of 10 marketers (88 percent) use more than one martech tool on a regular basis—including single-vendor suite users. Only 16 percent of suite users say it’s the only tool they use. – Walker Sands “State of Marketing Technology 2017” (2017)
55% of the e-commercemarketers uses software for email marketing automation. And another 25% is planning to start in the coming year –Thuiswinkel.org and Spotler “e-commerce marketing Trendrapport” (2019)
More than half of marketers (56 percent) think the martech industry is evolving faster than their companies’ use of marketing technology. – Walker Sands State of Marketing Technology 2017 (2017)
Over the next two years, an additional 21% of Marketing Leaders plan to use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017)